To promote the highest standards of ethics and service in the funeral service profession and with the public through education, communication and leadership.
Every Life Celebrated
Excellence: The highest professional and ethical standards will govern our work and our relationships with others.
Leadership: We will act decisively on behalf of our membership and the profession.
Collaboration: We are committed to listening to a variety of viewpoints and to building consensus within the funeral service profession.
Innovation: We will continually explore new avenues to provide better service to our members and the public.