Bradd is the Association’s Executive Director
Bradd Tuck is former General Manager of Yates Memorial Services, a full-service family owned funeral home, cemetery, and crematorium with locations in Parksville and Port Alberni. Bradd began his education with an honour’s degree from the University of Victoria. He then worked as a Park Manager in Wells Gray and Rathtrevor Provincial Parks before joining the funeral profession in 2016. Bradd completed his apprenticeship in 2018, receiving top honours in law, funeral service studies, and overall academic performance.
Bradd’s role quickly evolved from apprentice director to general manager, where he lead a team of 20 staff. Bradd is passionate about leading with empathy, professional development, and supporting the team with which he works.
Bradd centers his life around three core values: family, community contribution, and lifelong learning. Bradd lives in Parksville with his wife Carlea, two young boys, and family dog. He loves to explore the local beaches, trails, and waterways with his family. When not at work, Bradd can usually be found exploring tide pools with his boys or riding his bike on one of the many Vancouver Island trail networks.
Bradd has held a variety of community roles including Vice Chair for Leadership Vancouver Island; Director and Young Professionals Chair for the Parksville & District Chamber of Commerce; Board Member of the Young Professionals of Oceanside; Committee member of SOS Project Rebuild; and is an organizing member and facility host of 100 Oceanside Men Who Care. Bradd has volunteered with Cops for Cancer- Tour de Rock and Oceanside Minor Baseball. In 2019, Bradd worked with the BCFA and Consumer Protection as part of their Regulatory Change Project. Bradd became a Director of the board at the 2023 Annual Conference where he joined the Government and Legal Committee. He has since submitted his resignation as Board member.
As Executive Director, Bradd looks forward to gaining a deeper understanding of the board and the direction of the Association. His interests lie in being a strong voice for the funeral profession, helping to position our profession to the ever-evolving needs of the changing clientele, listening and advocating for our members and focussing on labour retention and recruitment, amongst other already existing initiatives He is incredibly grateful to be surrounded by a team of outstanding professionals. Bradd hopes that his passion for learning, curiosity, collaboration, and leadership can help the BCFA meet its mission of providing the public with the highest standards of ethics and service in the funeral profession.